Due Diligence: Trends Over Fads
- Sep 2, 2025
- 1 min read
When analyzing a market, don’t be dazzled by a temporary spike.
A new employer moving in? Big population growth? Ask why—and if it’s sustainable.
Covid caused millions to move… but many moved back.
Short-term trends can make bad long-term investments.
Strong due diligence means looking for patterns that last, not waves that fade.





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