Guard the Crown: Your Equity

Heard today on a 10X Wealth Club Zoom with Ms. Alexandra Damsker:

Equity is your most valuable asset—don’t give it away.

That’s how the ultra-wealthy move. Think Jay-Z taking stakes in brands he lifts. Think Elon Musk building, buying, scaling—with ownership intact.

Equity Filter:

-What do I still own?

-What value am I adding to justify that slice?

-What can I do to structure capital to protect ownership?

-What value can I add to an entrepreneur/CEO to earn a slice of their equity?

-Will this matter in five years—or just five minutes?

Be generous with value. Be disciplined with equity.